Vancouver Visual Art Foundation: A nonprofit organization supporting Vancouver's visual arts scene through

exhibitions, education, and community initiatives.

As a digital designer at Vancouver Visual Art Foundation (VVAF), I led a rebranding initiative to modernize the

organization's visual identity and strengthen its connection with the local creative community. The foundation,

known for promoting visual arts and supporting artists across Vancouver, needed a refreshed brand that reflected

its growth and inclusivity while staying true to its artistic roots.

Objective:

The goal was to evolve VVAF’s brand identity into one that felt modern, vibrant, and cohesive across all digital

and print touch points - from social media and website to event collateral and marketing campaigns.

Outcome:

The rebrand successfully repositioned VVAF as a contemporary and inclusive arts organization, appealing to both

emerging and professional artists. Engagements across social media and event participation saw noticeable

improvement following the launch.

My role

Brand Strategy: Defined the brand identity into one that felt modern, vibrant, and cohesive across all digital

and print touch points - from social media and website to event collateral and marketing campaigns.

Visual Identity Design: Redesigned the logo, colour palette, typography, and brand assets to create a unified and

dynamic visual system.

Digital Design: Applied the refreshed identity to the website, email templates, and digital campaigns.