Objective: 

To create a gentle, supportive experience that helps dog owners care for their pets with confidence - combining organization, exploration, connection into a single, joyful app that celebrates the love between people and their dogs.

Outcome

Pawtopia provides dog owners with a gentle, intuitive way to stay organized and connected, making everyday care easier while deepening the bond they share with their pets. The final design delivers a joyful, trustworthy experience that supports wellness and simplifies routines.

My Role

- Product Designers
Developed user flows, wireframes, interaction patterns, and full end-to-end experience
- UI/ Visual Designer
Created the visual identity, design system, high-fidelity screens, and component library
- Brand Designer
Build the brand personality, colour palette, typography, brand story, and overall visual aesthetic
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