Overview

Pawtopia is a brand concept inspired by the deep emotional bond between dogs and their owners. As a dog owner

myself, I set out to create more than a functional tool - I envisioned a thoughtful ecosystem that reflects the love ,

loyalty, and joy dogs bring into everyday life.

The brand reimagines modern dog ownership as an experience that feels organized, enriching, and connected.

Rooted in warmth, trust, and community, Pawtopia brings care, exploration, and companionship into one

cohesive identity.

Role

Product Designer (UX/UI & Branding) I led the project end to end, from defining the brand identity and visual

direction to designing the user experience and high-fidelity mobile interface.

Year: 2026