Art Vancouver is Western Canada’s largest international art fair, uniting artists, galleries, and collectors from around the world to celebrate creativity and cultural connection.
As a Digital Designer, I led the website redesign to modernize its visual identity and improve user experience. The new design aimed to reflect the event’s vibrant, global atmosphere while enhancing accessibility, navigation, and engagement for both artists and visitors. The result was a refreshed online presence that better represented Art Vancouver’s dynamic role in the international art community.
Objective:
To redesign Art Vancouver’s website with a modern, cohesive visual identity that improves usability and better represents the event’s international art community.
Outcome:
Delivered a modern, cohesive website that improved navigation, visual clarity, and overall user engagement for Art Vancouver’s international audience.
My Role
- Led the website redesign for Art Vancouver to modernize its visual identity and digital presence.
- Designed a user-friendly interface that improved navigation and accessibility for artists and visitors.
-Created visual assets and layouts that reflected the event’s vibrant and inclusive atmosphere.
-Collaborated with the marketing and content teams to ensure brand consistency and clear communication.
- Enhanced the overall user experience to better showcase artists, exhibitors, and event highlights.
