Vancouver Visual Art Foundation
This project reimagines the Vancouver Visual Art Foundation’s brand and website to better reflect its mission of supporting Vancouver’s vibrant visual arts community.
Vancouver Visual Art Foundation: A nonprofit organization supporting Vancouver’s visual arts scene through exhibitions, education, and community initiatives
As a Digital Designer at the Vancouver Visual Art Foundation (VVAF), I led a rebranding initiative to modernize the organization's visual identity and stregthen its connection with the local creative community. The foundation, known for promoting visual arts and supporting artists across Vancouver, needed a refreshed brand that reflected its growth and inclusivity while staying true to its artistics roots.
Objective:
The goal was to envolve VVAF'S brand identity into one that felth modern, vibrant and cohesive across all digital and print touch points - from social media and website to event collateral and marketing campaigns.
Outcome
The rebrand successfully repositioned VVAF as a contemporary and inclusive arts organization, appealing to both emerging and professional artists. Engagements across social media and event partipation saw noticeable imporvement following the launch.
My Role
- Brand Strategy
Defined the brand identity into one that felt modern, vibrant and cohesive across all digital and print touch points - from social media and website to event collateral and marketing campaigns
- Visual Identity design
Redesigned the logo, colour palette, typography and brand assets to create a unified and dynamic visual system
- Digital Design
Applied the refreshed identity to the website, email templates and digital campaigns
